Unturned does not track analytics outside of what is collected through Steam's default stats. So, we do not have an accurate way to measure player count besides using the player counts reported by Steam, or third-party sites like BattleMetrics which track the Steam server list for public game servers.
Steam's data is tracked by the Steam client itself, so it includes anyone with an online Internet connection who has the game open (regardless of where they are in the game, e.g., single-player is included).
BattleMetrics uses the Steam API to monitor public multiplayer server listings, and count the players found on those servers. We keep our own records of the public server list for moderation purposes, and the number of multiplayer players lines up with BattleMetric's records.
To discourage players from botting the game, we permanently disabled playtime drops in late 2022. Steam reported a large drop-off in their player counts in early 2023, which we believe coincides with those bots going offline.
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